CARMEN STEFFENS
RETAIL FLAGSHIP STORE AND FRANCHISES
Status | Completed
Client | Carmen Steffens
Location | Rua Oscar Freire 587, São Paulo/BRA
Date | 2011 - 2012
Architects | Tito Ficarelli and Chantal Ficarelli
Team | Flávia Ghirotto Santos and Mariana Olha
Pictures | Mateus Mondini
In today’s market, physical stores are the business card of brands, playing an important role in defining and expressing the concept of the brand. However, it is a market in constant flux, with trends changing really fast. Carmen Steffens was quick in realize that the brand had to revamp themselves in shorter periods, around 2.5 years and totally change their look in four or five years.
We developed a concept for their brand that could be replicated accross their franchises around the world, while keeping their brand identity strong and easily recognizable, in order to keep the value of investments low and significantly increase the margins of operations.